We look for the following qualities...
Seriousness
We don't invest in hobbies but in profitable businesses that have potential to scale and grow.
Customer-Driven
Customers are a source of profit, which is an investor’s ROI, go above and beyond to keep customers satisfied.
Focused
Make sure you are not trying to do too many things at once, have focus on what works and what doesn't.
Informed
Know your market and your competitors giving confidence that you are in tune with external drivers.
Competitive
You’ve got a competitive product/service that’s already had commercial interest and traction.
Impact-Driven
Wherever possible, make a positive impact on the environment or society with your product or service.
Pre-Investment Criteria
Commerical Traction
We seek out profitable companies with proven product-market fit and ideally £1m+ of run-rate revenue.
Technology Distinction
We focus on technologies that exhibit disruptive features and sustainable defensibility.
Team and Culture
We back ambitious founder management teams developing high-performance cultures.
Human Capital
Recruitment of top-quality talent, mentoring and implementation of talent management systems.
Your Identity
Due Diligence
We follow a due diligence process covering areas such as, commercial, financial, legal and referencing to ensure we are only investing in businesses and from owners with the mindset.
